Media Director · Trainer · Strategic Communications Expert
I bridge cultures and help organisations communicate with the Arab world. With 15+ years of experience spanning Europe and the Gulf, I turn complex narratives into compelling stories.
Media & Communications
A bilingual media director connecting Gulf decision-makers with Catalan and Spanish markets.
With over fifteen years of hands-on experience in economic journalism, institutional communication, and multilingual digital publishing, I have built a career at the intersection of media, business, and public affairs.
I founded Catalunya en Arab — the leading Arabic-language media platform covering Catalonia and Spain's economy, investment, and real estate for Gulf and Middle East decision-makers.
My work spans corporate communications for major entities like Musanada and Etihad Airways, government communications with Emirates Identity Authority, and producing 100+ cultural and corporate events across Europe and the Middle East.
Strategic communications solutions tailored for organisations operating between Europe and the Arab world.
Founder & Editor-in-Chief of Catalunya en Arab. Economic and business coverage spanning Europe and the Middle East. Official media partnerships with international cultural festivals.
Corporate trainer with expertise in procurement, strategic communications, AI strategy, and leadership. Delivering workshops and executive programs across Europe and the Gulf.
End-to-end production of 100+ events including corporate conferences, cultural evenings, and executive workshops. From concept development to on-the-ground execution.
A career built across government, corporate, media, and cultural sectors.
Building bridges between cultures through media and creative collaboration.
The signing of this memorandum on the sidelines of the Barzakh Creative Music Lab festival marks a growing shift in the nature of Arab cultural work in Europe — from individual and scattered initiatives to institutional partnerships spanning cities and borders. This geographical expansion, from Damascus to Berlin, Prague, Paris, and Barcelona, reflects a trend toward building a more interconnected Arab cultural space that integrates artistic production, community work, and media engagement.
Literary works exploring themes of identity, culture, and human connection.
A glimpse into 100+ events produced across Europe and the Middle East.
Based in Barcelona, working across Europe and the Middle East.
Barcelona, Spain